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About USN 

The company was founded in 2000 by Albé Geldenhuys and has been at the forefront of sports nutrition research, with the aim of making effective sports nutrition supplements – as used by professional and non-professional athletes – widely available.

With a dedicated focus to utilizing the highest quality raw materials, scientifically relevant products, independent laboratories for quality testing and effective distribution and international availability, the appeal and demand for our products continue to increase.

Sports performance, weight control, and muscle-building supplementation have been cornerstones of USN’s premium product offerings, as have wellness products and beverages & bars (since 2006).

With rapid domestic growth, cross-border exports and fast-paced international success, the brand is now well represented and dominant in over 70 countries across the globe. USN has the distinction of being the first multi-national supplements company in Africa to embark on due diligence screening and HFL Sports Science testing programs.

With the contribution of subsidiary brands, the business also plays a major role in the growing ‘self-help’ movement by providing effective nutritional supplements to consumers.


USN employs people that reflect the characteristic qualities of the brand – professional, committed to excellence, health-conscious and goal-driven. Quality and accountability are USN’s global underpinning values, and this reflects in the way we conduct our business and the way our staff conducts themselves. Our business is built on the founding ethics of the brand, and this is never compromised in any way.


USN is a comprehensive health and lifestyle nutrition supplement brand, and the decision to move away from the conventional body-building market was taken early on. The entire health and wellness market is broad, requiring a focus on category divisions to drive growth and meet consumer demand.

USN has been at the forefront of the respective category divisions within the industry, and new innovation, formulations, packaging, and marketing initiatives have to reflect these qualities to be sure that the brand and its products reflects well within the chosen market.

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